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  • Great event! A chance to renew some previous acquaintences and to meet some dynomite new ones. I never fail to leave any BW4W activities without some solid information, or potential business in the pipeline. Thank you BW4W!

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Marketing is a coordinated effort

If you’re only using one marketing method, you’re not diversified enough. Pick at least two or three, make sure your campaigns complement each other, and do them consistently to get results.

Networking womanIf networking is one of your marketing methods, expand your horizons and network in several groups. Bring business cards, flyers, brochures – never attend a networking event empty-handed! Include a QR Code so people can instantly check out your website on their smart phone, add you to their contacts, or sign up for your newsletter. Ask the people you meet to connect on social media: LinkedIn, Facebook, Pinterest, Twitter… wherever you have a consistent presence.

Were you counting? That’s 6 easy, free or low-cost methods, all geared towards meeting and following up with your prospective clients, referral sources, and power partners.

1. Networking
2. Printed materials
3. QR Code
4. Website
5. Newsletter
6. Social Media

Take out your Marketing Plan this week and see where you can coordinate your methods and increase your results. No Marketing Plan? Today’s a good day to start one.

PS: A little uncomfortable making small talk with strangers? Read our 10 Conversation Starters for Great Networking

Passion – Does it Make a Difference?

If you are passionate about what you are doing, does that mean you are going to be more successful?

YesAndNo.

Passion for businessYes.  If you are passionate about what you are doing, you possibly have a greater chance to be successful.  One of the biggest reasons is that you are much less apt to resent the hours and sacrifices it takes to develop your company.  The 24/7 effort becomes a labor of love and enjoyment instead of drudgery.

Being passionate inspires a positive and optimistic attitude which attracts loyal clients, quality vendors and multiple opportunities.  A passionate person attracts success.

Yes.  Being passionate about what you are doing is a decided plus.

 

So when is passion Not enough?  When is the answer No?

It is good to be passionate, but the Key depends upon how that passion is utilized.  That passion needs to be focused on thinking through, and strategically planning its milestones of action from inception to its projected maturity.

How many times have we heard, “If you have the passion, success will come.”

Unfortunately there are small business owners who take that as a literal proclamation, using it as an excuse to sit back and wait for success to happen.  They forget that a business concept cannot become a tangible reality until it is converted into actual profit & loss numbers and an effective marketing program supported by a well-developed operating system.

The passion for some individuals are hobby activities like skiing, hiking, horseback riding, reading, computer games, sewing, gardening, etc..  But can any of these be developed into a source of income capable of supporting you and your family?  Can enough income be generated to take care of you after you no longer chose to work, or unable to?  If so, can it happen within a time frame that you will be able to enjoy it?”

With a certain amount of ingenuity, and it is developed within a profitable business model, the answer may be “Yes”.

A cautionary note:  It doesn’t matter how passionate you are about something.  When you need for it to cover all expenses for the rest of your life, then you had better be sure it is capable of doing so.  Don’t trust your “gut feeling”, or depend upon your passion to carry you through.  Ask for an outside professional review.  With your future in the balance you will be glad you did.

Chances are by this time, the positive fruit of your hard work and strategic planning is beginning to show, or at the very least you can see attainable success on the immediate horizon.

The best news is that even if you didn’t originally feel passion for what you are doing, with the confirmation of your success your passion will reveal itself.

Yes.  Being passionate about what you are doing is a very good thing.

Stephanie Lewis, My Next 30Stephanie Lewis, President of My Next 30   www.MyNext30.com  Ph: (303) 653-7418

Stephanie Lewis has owned and/or consulted numerous companies within a wide variety of industries. Her focus now is entirely on small to medium sized companies wanting or needing help to get to that next level, and people planning the new business they’ll run for their next 30 years.

To Stephanie, ensuring a company is solidly positioned and “on-the-grow” is the most exciting thing in the world.

Lew West Company/My Next 30™  All Rights reserved 2012

Win a Ticket to the Mile High Small Business Forum!

The Mile High Business Alliance is presenting a Small Business Forum on Friday,  June 1, from 8:00 am  through  7:30 pm.

Location:
Johnson & Wales University
7150 E. Montview Blvd.
Denver, CO 80220

The forum is a full day event that includes workshops to strengthen your business, breakfast, lunch, and other refreshments for attendees as they make their way between workshops, sessions and networking opportunities. The day will be concluded with a networking reception where you can connect, relax, and listen to live music. Appetizers and drinks will be served.

Keynote presentations by:

  • Denver Mayor Michael B. Hancock (morning)
  • CEO/Co-Founder of Survey Gizmo, Christian Vanek (afternoon)
  • Vice Chair of the Business Alliance for Local Living Economies, Matt Bauer (evening reception)

I’m one of the presenters, as well, with 2 sessions in the afternoon: “Purposeful Networking“, and “Claim your marker on the Google Map,” two popular sessions from past BW4W events. If you missed either one, here’s your chance to hear one or both of those topics.

You can find descriptions of the Business Forum, and all the sessions here: http://milehighbiz.org/sbfsessions

Tickets to the event are $100 in advance, and $125 at the door. This is a great deal for a full day of training, PLUS it’s a great place to network with other small business owners.

Want to get in for FREE? We’ll draw one business card at the workshop this Saturday, May 12. RSVP now! Come, hear our great speaker, and you might be the lucky winner!

Remember, too, if you bring a guest with you who has never attended a BW4W event, you get to choose a prize from our “Gifts for Guests” table.

See you Saturday!

Want to make more money? Play more!

When you think about going to a workshop on productivity, the first things that come to mind usually are not: clap, wiggle, jump. But, that’s exactly what happened at the women entrepreneurs did at the BW4W workshop last Saturday.

Melanie SmithsonOur speaker, Melanie Smithson, showed our ladies how to Play More to Earn More. In addition to sharing some things we never thought about before, such as:

  • Goal Boards can be counter-productive, because they keep you in a state of wanting, or lack
  • Working harder doesn’t make you more productive or profitable
  • You need to play, so your brain and body can function better

So, where does clap, wiggle, jump fit into all of this? She got us all on our feet for a very fun and challenging exercise.
Pair off with a friend and see how it goes:

  1. Count off between yourselves, 1, 2, 3, taking turns on each number. 1, 2, 3, 1, 2, 3, and so on.
  2. Replace #1 with a clap, 2, 3, clap 2, 3
  3. Now Replace #2 with a wiggle, so it’s Clap, Wiggle, 3, Clap, Wiggle, 3
  4. Finally, Replace #3 with a hop, so it’s Clap, Wiggle, Hop, Clap, Wiggle Hop.
  5. If you’re not energized and laughing by the end of this, you aren’t playing hard enough!

wigglehop

Melanie also had us playing with stuffed animals, tossing one, and then a dozen, back and forth. Not at all what you’d expect at a workshop, but it really got our creative juices flowing!

You may not be in the mood to clap, wiggle, jump, or toss stuffed animals, but if you find a way to add more play to your day, you can, as Melanie says, “Play More, AND Earn More!”

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